5 Digital Marketing Trends you can no longer ignore in 2019

 

With the ever-progressing technologies, the current Internet era is going through a dramatic change. 2018 was a big year for digital marketing, however , the digital world never stops. The arrival of the 2019 also brings the huge transformation of the digital marketing. Here comes the 5 digital marketing trends that you can no longer ignore in 2019.

  1. Artificial intelligence

  2. Go Mobile! 

  3. Chatbot 

  4. Personalization

  5. Video Marketing

2019 Digital Advertising Forecast

Digital is the most visible manifestation, with eMarketer predicting that global digital ad spend will grow 17.1% to $32.728 billion in 2019. Alibaba, Facebook and Google will be the leading sellers of digital advertising, with the three companies accounting for 61.2% of the global digital advertising market. In 2019, Google will become the world’s first digital ad seller with a net digital ad revenue of more than $100 billion.

In Hong Kong, digital ad spend is expected to rise 21%. Among the major advertising channels, banner ads accounted for the largest share at 43.5%, followed by short film ads at 24.8%.

After understanding the general situation, it‘s time to follow the trends and set up the marketing advertising plan for 2019.

1.Artificial intelligence

With the current development of science and technology, artificial intelligence is no longer a fantasy that only exists in science fiction movies.On the contrary, artificial intelligence exists in every aspect of our life. Ai has made great contributions to improving user experience,e.g. ad targeting, chatbot, programmatic media buying, etc.

Among the above, search ad must be the highlight. Google Ads and Facebook Ads have already elevated their products with AI and applied their own algorithm on their advertising platforms.

With the help of AI technology, Google responsive search ads can be automatically adjusted to more suitable for users to search for words. This adjustment brings about a 15% increase in customer clicks.

2.Go Mobile!

The number of mobile phone users is increasing day by day, and mobile advertising is the biggest growth driver of Internet advertising. Mobile advertising is expected to account for about a third (32%) of Hong Kong’s total advertising revenue by 2022, according to estimates. Advertisers should target this phenomenon by investing more resources in mobile phone advertising to increase their exposure and expand their potential customer base.

3.Chatbot

Improving user experience has become a topic that every advertiser must pay attention to. Timely response is very important for the customer experience. As a result, chatbot are becoming a trend.

Chatbot can not only respond timely, but also find out the customer’s purchase records, browsing records and so on accurately.

It is expected that by 2020, 80% of enterprises will use chatbot to provide instant customer service to customers on different communication platforms.

 

4.personalization

Personalization= Maximize enjoyment+ Minimize search time

With the availability of data like purchase history, consumer behavior and links clicked, custom content has never been easier. In fact, 96% of marketers believe that personalization advances customer relationships.

As a result, Advertisers in the face of the audience, according to their personal behavior of personalized advertising customized, the effect is far better than the explosion of a large range of advertising.

5.Video marketing

Let’s look at a set of data:

  • 70% of consumers say that they have shared a brand’s video.

  • 72% of businesses say video has improved their conversion rate.

  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions.

  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

The appeal of pictures has gradually become insufficient to meet the needs of the audience, and consumers are more willing to spend time watching some interesting short video.At the same time the production cost of the film is falling, advertisers can try to use the film to replace the picture.

summary

These are our top 5 digital marketing trends to watch out for in 2019.But knowing is not enough. You need to actually apply them to your advertising campaigns.

A partner with years of digital marketing experience and a professional team can help you get ahead. Contact us and we will customize the digital marketing plan for you.

Website:http://www.c-m.hk/contact/

Facebook:https://www.facebook.com/CreationMedia2009/

Hotline:+852 3704 9000

 

 

Facebook Pixel 你了解嗎?

社群時代的來臨,許多企業都會選擇在facebook投放廣告,但是在投放廣告的時候有沒有利用Facebook Pixel這個功能呢?其實大眾對於FB pixel的認知程度還不夠高。但這個功能對於考察廣告的成效是十分有必要的。

FB PIXEL又稱為FB像素,簡單來說就是一段程式碼,而當我們把這段程式碼放入官網後,就會有以下三大好處:

1.幫助追蹤轉化次數

FB像素能幫你在FB廣告後臺監控受眾和你網站的互動,而這些資料也是幫你驗證該支廣告成效和幫助你做後續廣告優化的依據。

舉例來說,透過FB像素能發現許多需要優化的地方…..

A.廣告點擊低→素材不夠吸引人

B.把商品加到購物車的客人很少→landing page或受眾需要調整

C.很多人把商品加入購物車,真的填完個客資料的人卻很少→填寫表太繁瑣

沒安裝像素的業者只能瞭解到廣告的曝光量跟點擊數而已,其他資料都看不到。

2.再行銷

透過像素在網站做監控,能針對特定事件的人做精准投放廣告的再行銷,就以上圖為例子,除了能針對來到特定網站的人之外,也能針對有把商品放到購物車的200個人,來做精准投放的廣告再行銷。

 

3.建立相似受眾

所謂的相似受眾簡單來說就是幫你擴大你的潛在客戶群,再次用上圖來說,透過pixel把200個有把商品加到購物車的受眾抓出來外,再通過資料的比對,抓出與這200個人具有相似特質的人也一併抓為受眾,增加精准投放的目標。

 

前面大致介紹了PIXEL的功能,可能這個時候你會擔心:那我之前的廣告難道都白投了嗎?不裝pixel就不行嗎?

其實我們可以把像素想成是一種輔助工具,我們在經營網站的時候,我們可以不用輔助工具來監控網站流量變化,在投放FB廣告的時候也是一樣的,不裝FB PIXEL,很多更細部的成效你不會知道。若是現行的廣告成效都不錯,你也滿意,那這個工具也並不是必要不可。但如果廣告成效較差,你擔心廣告費用會石沉大海,那麼你就可以利用這個輔助工具,去瞭解具體的資料,找出問題的癥結點,對症下藥。

所以我們建議,如果你是投廣告的目的就是”曝光”,你不需要特別安裝PIXEL知道更細節的追蹤,但是如果你是一個電商網站、企業形象網站,有銷售行為的話,安裝FB像素能夠説明你的廣告更有效地投放哦!

想知道安裝像素的具體步驟嗎?還是那句話哦——持續關注我們的update!

Facebook四大廣告概念

Facebook廣告大家都已經不陌生了,Facebook廣告的概念又可分為:像素、廣告目標、廣告受眾和廣告形式。

這些概念分別是什麼意思,又有什麼樣的功能呢?接下來我們就一起來探索一下吧!

1.像素

資料是最可靠的依據,做Facebook廣告投放的跨境電商企業都會使用Facebook 像素,來獲得各環節的精准資料。Facebook 像素是應用於網站的一段 JavaScript 代碼,通過這段代碼,廣告主可以衡量和優化廣告系列,以及為廣告系列創建受眾。使用 Facebook像素,廣告主可利用使用者跨設備在您的網站上採取的操作,創建更有效的 Facebook 廣告系列。

Facebook像素的三大作用就是追蹤轉化事件,衡量廣告成效;積累資料,描繪目標受眾畫像;積累老顧客,做再行銷廣告;我們可以利用圖元分析網站,獲取精准資料,從而更好的投放廣告

2.廣告目標

廣告行銷目標要在廣告系列裡設置;廣告受眾、版位、排期、優化事件要在廣告組裡設置;廣告素材要在廣告裡設置。廣告目標有很多種:提高知名度、需要互動、需要名單等等

不同的廣告目標,覆蓋的人群不一樣,受眾做出的回應也是不一樣的。想要獲得品牌知名度,就要把廣告投放到大量觸及可能記住你品牌的用戶;想要覆蓋更多人數,投放廣告時就要大量覆蓋用戶;想要獲得更多訪問量,廣告目標就要偏重投放流量;想要更多轉化率,就要多投網站中的轉化(如加購,購買等)……

3.廣告受眾

俗話說:“知彼知己,才能百戰不殆”,想要廣告投放效果好,肯定要先瞭解廣告受眾,要知道受眾跟我們的廣告是息息相關的,選擇合適、精准的受眾不僅能幫我們省掉大量的廣告費,還能大大提高廣告效果。
Facebook廣告受眾分為三種:核心受眾、自訂受眾、相似受眾,下面我們來分別看看

核心受眾可以理解為關鍵字定位的受眾,是Facebook 資料定位廣告受眾,可以通過選擇人口資訊、地理位置、興趣愛好、行為習慣等來定義的受眾,你可以在廣告組設置階段或者在Audience Manager裡創建。

自訂受眾也叫再行銷受眾,是對你最有價值的目標受眾,主要有三個來源管道,已經在網站上有操作行為的人(網站必須要安裝pixel);有郵箱的老顧客(平臺或其他管道的積累);與你Facebook主頁有過互動的人。

類似受眾:利用已生成的自訂受眾,創建與現有客戶相似的類似受眾,相同或相似特質可能體現在:地區、年齡、性別、興趣和行為等等,這樣廣告就可以覆蓋更多關注你業務的用戶。

4.廣告形式

廣告形式分為輪播圖廣告、精品欄廣告、視頻廣告、全屏廣告、360全景廣告等多種廣告形式,用不同的廣告形式投放廣告會收到不同的廣告效果,所以在投放廣告時一定要選擇合適的廣告形式,充分考慮到用戶受眾的心理,這樣才能收到比較好的宣傳效果。下面來介紹一下廣告形式及注意事項。

1.輪播圖廣告,單個廣告位放3-10張圖片或者視頻來展示產品或者APP,使用者可以自主選擇滑動圖片或者視頻查看產品,和視頻廣告相比優點為有多個著陸頁,能展示多個產品。(輪播圖廣告要求的圖片形式則必須為正方形,推薦的大小格式為1080*1080,600*600或是800*800也是較為常見的格式。)

2.精品欄廣告,廣告上會顯示一張圖片或一段視頻,然後下面再顯示多張商品圖片,能夠讓使用者看到廣告的同時,也能看到商品的詳情資訊,這樣能增加廣告的轉化率,精品欄廣告更加適合移動端的購物體驗。

3.視頻廣告,用視頻的形式表達廣告,備受用戶青睞,易於用戶接受,能生動講述品牌故事、大幅提高品牌知名度。將會是以後主頁廣告素材形式。

4.全屏廣告,指的是圖片+視頻+按鈕+文字區塊+商品系列的組合形式,然而這種廣告形式僅支持Facebook移動端使用。需要注意的是,全屏格式只支援Facebook動態(移動版)版位,且至少使用兩張輪播圖或視頻。

5.360全景廣告,用戶觀看較好,使用者在觀看360度視頻廣告時,可以通過拖拽來改變觀看角度,酷炫的360度視頻為使用者帶來身臨其境的體驗。但是廣告成本較高、拍攝難度大,目前應用的還不多。

The next section of the red community’s APP?

Recently, a pinch-face game has swept the major social platforms like a flood. Click on Ins, Facebook, etc., you can see a group of cute little people with 3D effects. The search found that the social software is called “ZEPETO” and has quickly reached the top of the App Store free list.

排行+红薯

From the App Store’s global market performance, ZEPETO occupies a total of 14 countries. Top 1, 32 countries’ social rankings Top 1, ranked in Korea, the United States, Japan and other regions are also very high.

Such an instant app, it is inevitable that people are curious about where it is sacred. After downloading and opening the app, we will soon be pleasantly surprised to find out how there is a feeling of deja vu!
WeChat 圖片_20181205102807

Originally ZEPETO is a self-made 3D cartoon image, dress up space, and build a virtual community social software. At the same time, you can generate expressions through your own avatar, take photos with friends, and display personalized images.

The operation of the software is not complicated. You can use a photo of yourself to generate a preliminary image, and then adjust the details to achieve your own satisfactory results.

头发+脸

In addition to the material given in the soft body, you can also click the custom button to adjust the facial features through the fixed point.

After the five senses are established, you can also apply makeup to your character according to your preferences and fully display your personal characteristics.

化妆

The last step is also the step we are most familiar with: dress up! Purchase clothing through the gold coins obtained by the system and the task. After you have created your own avatar, you can start making emoticons, taking photos with friends, and so on.

衣服+表情

This kind of pinch-faced game, why is it a red network?

From the perspective of the game’s attributes, this is not a simple expression or dressup software. It combines the functions of emoticons, dressups, mini-games and social networking with strangers.

  1. Social products are constantly digging into individual deep and diverse personalities. ZEPETO has many different details about image shaping. The user is also examining me in the process of pinching the face.
  2. Meet the user’s personalized expression and personal style display needs. Using emoticons is an essential part of modern social tools. You can use your own avatar to create emoticons, and more satisfy the needs of users’ personalized expression. expression
  3. Trends drive. Because of the novelty and interesting style, the characters look good. When these virtual characters are popular on major social platforms. A trend-following mood drives users to search for and download software. Once spread, it will form a huge linkage effect. The software naturally ignited.

WeChat 圖片_20181205164947

After the red, will it be a flash in the pan?

  1. The traffic is exploding and the product is unable to undertake

I think the friends who have downloaded the software have realized that the process of opening the page after the software download is very long, and sometimes it can even be stuck on a page. The reaction speed of the software is also unsatisfactory. As an emerging software, faced with such a huge amount of traffic, it needs to be constantly adjusted in terms of adaptation. If the user’s experience is not good, the software will face a large number of users losing.

  1. Product Attribute Single

In addition to the social function, ZEPETO is nothing more than a software for making expressions and dressing up. If you don’t develop a new functional project for a long time, the user’s freshness will gradually forget the software.

Moreover, in terms of social functions, the ZEPETO system is still relatively unstable, and the aspects that can be created independently are limited to pinching and dressing. To create a stronger user stickiness, you need to develop more interesting features of the product. Fix these huge flows

Having said that, take a look at Creation Media’s work!

WeChat 圖片_20181204172115

Google四人组

facebook三人組

In addition to the full egg, “Invincible Destruction King 2” has so much Internet information!

Not long ago, the release of “Invincible Destruction King 2 Explosion of the Internet”, the familiar Internet is presented to the public in the form of figuration, Disney’s unconventional plot arrangement and exquisite picture can be said to bring a Disney-style style to the audience. Internet dreams.

“Invincible Destruction King 1” was filmed in 2012, and in 2018, “Invincible Destruction King 2” is of great significance to Disney. As the world’s top entertainment industry giant, Disney’s market capitalization was surpassed by a young Internet company: Netflix in 2018. And this movie is undoubtedly a declaration of Disney embracing the Internet.

d163c3a7bc841cb468cb1b331cb6d14

The film is mainly from the two protagonists in the stand-alone game: the story of Ralph and Yunilop. The game hall owner of the stand-alone game connected to the wifi and opened the channel for the stand-alone game and the Internet. Because the steering wheel handle of Yunilup’s game “Sweet Sprint” was accidentally broken by children, in order to keep the game, Ralph and Yunilup went to the Internet world to find the “Ebay” purchase steering wheel.

The Internet world has always existed in our virtual form, and this time, Disney has portrayed us with a figurative Internet city.

WeChat 圖片_20181127112600

As soon as you enter the Internet city, you will be greeted by major Internet giants: Google, YouTube, Facebook, Amazon, etc. Domestic companies have also appeared in this film: Sina and Tmall.

12129e02aeb5ea33669cae99d58abaf

WeChat 圖片_20181127144321

469c82432043d7f23181c5866ba3b7a

4e524784b9465628d3bb031b4fc18e8

The image of Twitter is also ingenious, borrowing its logo as a blue bird of figuration, and posting the latest tweets on the branches. And Gmail is like a small train, busy in the air.

0039c21edb139c811eca37fff86b5c6

As the key point of the film, “Ebay” appears as a modern modern building.

28c78aa20697a54d80baa667f8664a6

The viewers in real life all appear as a square-headed villain, and all the actions of the Internet world will affect the viewers in real life.

Is this the old man in the picture recognized? If you can’t think of it, Iron Man behind you will give you a hint!

stan lee

Automatic association
The automatic association function is anthropomorphized into a know-how. The automatic association function is very common in search engines. When we enter keywords, automatic association will automatically fill the rest of the content for us. This is also a simple embodiment of artificial intelligence.

万事通

For example, when we enter “Web Promotion” in the Google browser, the browser will automatically help us to correlate relevant information.

WeChat 圖片_20181127142135

Pop-up advertising

Pop-up advertisements are not unfamiliar to everyone. When we browse the webpage, pop-up advertisements are like the salesmen who are common in our lives (learning about swimming and fitness; interested in learning about English?), constantly attracting us. Attention, trying to guide us to our own website.

弹窗广告

弹窗

However, from the perspective of user experience, pop-up ads are not popular with users, and sometimes even cause users to resent.

Our experience tells us that pop-up ads often lead us to unhealthy websites, or some illegal websites, sometimes even associated with computer viruses. Therefore, when choosing to do online marketing, pop-up advertising is not a good choice.

Short video platform
Zan sister plays the role of website traffic algorithm in the film. A fashionable dress, the coat is made of network fiber. She is looking for the most popular video elements for the young people to promote and praise. This is very similar to the domestic “vibrato”, everyone is competing to shoot content that is popular with current users, in order to get more exposure and praise. And these praises and sharing can be turned into real money.

闪姐

Transforming the traffic and turning the exposure into banknotes is a very common thing in the current online world. It is this environment that has spawned a large number of Internet reds, KOL. They have a large number of fans, and once they pass it through their hands, they can generate huge amounts of communication. This emerging advertising model is also benefited from the rapid development of the Internet and the media.

Big information explosion

In such an environment where information is exploding and spreading at a high speed, the Internet reds are red and fast. Perhaps the Internet hot words that were eagerly imitated the day before were replaced by emerging hot spots the next day.

This is perhaps the most straightforward in the “vibrato”. Some time ago, you can see a lot of piles of shivering sound: “We learn to call me together, 喵喵喵喵喵·········”, and most recently I heard the most: ” Come on! Brother!”

Maybe you will feel inexplicable, but in this era of information explosion, the next hot spot is hidden everywhere.

WeChat 圖片_20181127151720

It’s because of the big news explosion that if your products or businesses don’t advertise, it’s easy to be overwhelmed by the waves of information.

Don’t want to be eliminated by the times? Creation Media helps you break through!

Gold plans to help you in multi-platform exposure, Google & Yahoo search, GDN (Google Display Network) & remarketing, Facebook advertising, Yahoo native advertising strong join, advertising information into the main online information platform, including news, fashion, movies, etc. With multiple version bits, it blends seamlessly with the content, and the eye-catching effect is remarkable!

Don’t be obscured again! You are also worth enjoying the unlimited business opportunities brought by high exposure!

IMG_7575

Creation Media is invited to participate in Google Partners Summit 2018

Creation Media was invited by Google last week to go to Taiwan to participate in the Google Partners Summit 2018 (Greater China Partner Summit. The summit will last for two days. All the elites in the field are gathered here to learn how to use it more efficiently. The Google platform has had a lively discussion of the role of Google tools.1

Simplify usage and optimize user experience. It has always been an aspect that Google is striving for. At the summit, Google also mentioned: a more simplified experience. A detailed description of the various aspects of the Google Marketing Platform (Google Marketing Platform). This is also the direction of Creation Media’s future efforts. Give full play to the advantages of all major platforms, make full use of relevant tools, and strive to provide each customer with the most professional and accurate network promotion program. Optimize the user experience.

2

In addition, the summit also mentioned that in the future, AI and ML will be fully integrated into our advertisements, in order to help customers get the best results in the simplest way and in the shortest time.

AI (Artificial Intelligence) and ML (Machine Learning) will be the future of the advertising industry. With the continuous deepening of the era of big data and the continuous development of the media, the choice of audiences is becoming wider and wider, and the needs of the audience are becoming more and more personalized. Companies should not only expand their voices, but also consider how to make the most of the advantages of social platforms, and how to build relationships with their audiences through social media.
3

And the marketing trend of artificial intelligence means a few points:

     

  • Customer needs are personalized, and artificial intelligence means that everyone can be satisfied with many personalized needs
  •  

  • Scenario, the ad appears to fit the scene, and the media is getting richer
  •  

  • Timeliness, to meet user needs in a timely manner.

In the era of artificial intelligence, advertising will become an important business message. To satisfy the audience, not to dislike the advertisement or even to love the advertisement, is the direction that every advertiser needs to work hard.

4

The combination of work and rest has always been the style of Google’s work. In addition to sharing information and sharing sessions, Google also carefully prepared a grand dinner for the guests present. On the evening of the dinner, the guests were dressed up. Men wear formal suits and women wear elegant dresses. The dinner is dominated by red, and the bright red light reflects the dazzling brilliance through the crystal wine glass.

5

6

Accompanied by fine wines and fine food, the guests present had an unforgettable night. Thanks to Google for giving everyone the opportunity to interact and make progress in Taipei. We believe that under the guidance of Google, Creation Media will continue to grow and improve, providing customers with high-quality and comprehensive digital marketing solutions.

As Google Partners Summit 2018 says: We will be on the wind!

7

8

Facebook article rule: the number of brushes is not as good as the brush experience!

Find someone to share their own content, let people go to praise the post, as if it has become the standard for Facebook post. But over time, it will be discovered that such a mechanized way of spreading is simply a simple dissemination of content that is not of interest to the audience. Can not form hot spots, causing user discussion.

Have we ever thought about sending an article, and simply increase the number of po texts, instead of discussing the essence of the article, such a post is just a meaningless repetition. The number of brushes is not as good as the brush experience! Try to reduce the content of your own page, Use more time to come up with variousExperience give users, find the reason for punching/sharing, let They take the initiative to advertise for you, which may be more powerful than writing :Post.

500662644_wx (1)

For example, I saw a cute snack in a new style restaurant, so I took a photo and shared it on Facebook, Instagram, Snapchat or Twitter. When my friend sees the photos I share, I will know where to have these snacks. What I shared is not the Facebook Post of the restaurant, but for my friends, this po is more interesting and attractive than sharing the official content on the page. Or, sharing your official Post is mostly to meet social metrics, and users spontaneously share the experience that your company brings to them, and may be more capable of bringing business. User (consumer) spontaneous updates are our operations. The page is difficult to “simulate”.

IMG_3850

Another example, when I went to eat snacks, one of the snack papers was “This is not a spring roll.” So when I searched on Facebook, I saw related poems, and there were friends who talked about this.

2

Screen Shot 2018-05-01 at 8.05.54 PM

And this kind of content initiated by users to talk about your company or its products/services is mostly discussed by more than one person on your own page, and eventually it will reach Facebook’s so-called “valuable social interaction.” However, if you want to transform these discussions strategically and effectively, you probably can’t be completely unprepared. At least you have to set up a Facebook checkpoint and even link this punch to your page so that you can see the consumer’s punches from Page Insights and let you respond.

Although this is only a small change, it can be a new direction for Facebook Xiaobian to manage the page.

Copyright belongs to the original author. If there is any infringement, please contact us immediately and we will delete it in time.

Consumer trust is a prerequisite for valuable information

L’Oreal’s US marketing VP Sivonne Davis believes that information is an indispensable part of contemporary marketing people, giving priority to consumer trust before making data valuable.

Once the brand is trusted by the consumer, it can be personalized, data-driven, and customized.

Loreal_logo

Davis worked for Kraft Foods and Kool-Aid before joining L’Oréal in 2012. Davis said: Understanding consumer preferences is an art.Brands should move toward digitalization, and digitalization can help brands establish unique relationships with consumers and bring consumers closer to the brand.“For L’Oréal, we are thinking about how to establish a one-to-one relationship with women. L’Oreal’s brand is really to make women gain strength through beauty, and their different brands play different roles. We will touch the brand story, the same brand Really establish contacts and impress consumers.” What do Davis think about the problems encountered in the brand’s marketing process?

WeChat 圖片_20181031123936

How to deal with brand awareness and actual sales relationships

First, marketing personnel should consider whether consumers are familiar with the brand? Have they used related products? What is their impression of the brand? Will they recommend products to others? When branding is thinking about marketing strategies, marketers should have a clear understanding of which part of the purchase journey the consumer is in, and understand whether consumer demand is being met. Based on the above information, brands look for solutions that meet consumer needs. If consumers are new to branding, marketing personnel should invest money and resources to enhance consumer brand awareness. If the consumer is hesitant to place an order, the marketing staff should change the marketing method.

500537076_wx

How can I avoid consumer dislikes caused by the marketing process?

Data-driven marketing is important to the brand’s interaction with consumers. If consumers are willing to provide information and information, they want the brand to push customized content. At the same time, if consumers are not willing to share too much information and information with the brand, it is equivalent to telling the brand to maintain a moderate distance. Brands master consumer psychology, and the advantage of marketing is the key.

How to leverage long-term brand goals for marketing?

The purpose-driven marketing is the key to the success of the brand. If you want to impress consumers with long-term brand goals and achieve business goals, brands must ensure the authenticity of the “goals” and show consumers that the brand has been working on something in the past, so that “long-term Brand goals “have a certain degree of credibility. In addition, it is also necessary to consider the views and attitudes of consumers when promoting products through social, packaging, and paper media. There are a variety of ways to promote “long-term brand goals,” but brands must take the lead.

400214426_wx

New advertising opportunities? Micro-fiction is getting hotter on social media platforms like Instagram and Facebook

On social media platforms such as Instagram and Facebook, the number of fans or stories that are told in about 140 words (in order to match the text or the number of words in Twitter) is attracting more and more fans.

WeChat 圖片_20181019165841

Creative stores and social platforms that meet this need are endless, offering readers a range of works that are internally completed and contributed by readers. Brands that target the user base to millennials are beginning to steer clear of the use of traditional channels to promote and have turned to collaborate with these social platforms.

Even a very short story or a small statement has no doubt a long history. A fictional story makes the world’s most famous micro-story created by Hemingway. It is said that when he had lunch with friends, he bet that he could write a short story in six (English) words. Then he wrote on a paper towel: “Sell: baby shoes, never passed. (For sale; Baby shoes; never worn)”

Undoubtedly, it is very difficult to tell a story in so few languages. Of course, many of the content that appears on popular micro-speaking platforms may make you indifferent, but they occasionally give readers a blow.

The earliest and most popular micro-speaking platform is TTT, which publishes stories on Instagram, Facebook, Twitter and its own app.

WeChat 圖片_20181019170834

TTT was founded on Facebook by a 31-year-old team of 31 authors, Anuj Gosalia, who publishes a micro-story every day. At the time, he operated an advertising company called “Not Like That.” Chintan Ruparel, 30, is one of the team’s screenwriters and became co-founder of the company in 2014.

Ruparel said: “The design of TTT is pure white text on a black background – stand out from the chaotic ‘cat memos and jokes in social media.’” Gosalia saw the potential of the story and decided to open the platform to the audience. They created a URL, and the community user group can submit their work via a URL, and the team plans and publishes the work. Today, TTT has about 903,000 fans on Instagram, 1.1 million fans on Facebook, and more than 100,000 app installs. This information is why famous publishers are willing to work with it.

Instagram currently has many such pages, which are based on user submission and editor management. The scribbled, random scribble stories are among them, and most of the readers are millennials. According to the user data shared by the two-yuan founders, about 55%-65% of the users on Instagram are between 18 and 24 years old.

WeChat 圖片_20181019171013

For marketers, users of this age are also the most elusive. The brand is committed to attracting young people, and in recent years, the younger generation has become particularly difficult to reach due to the indifference to traditional media and any social media platforms used by parents.

This also means the convergence of benefits – the platform has become highly monetizable, and brands like to reach millennials at relatively low cost. But it is as difficult as walking a tightrope. If the user thinks that your purpose is commercial acquisition, then resistance and resistance will follow. Therefore, the advertisements on these platforms also need language, and sometimes they have little in common with traditional advertisements.

WeChat 圖片_20181019171017

Often, the content of a brand’s audience to write their own ads is also part of the promotion. Brand identity may have a rigorous look, but the slogan or brand name in the content is avoidable. Ruparel said: “We will never throw the product directly on people’s faces.”

Mohit Kumar, 19, is one of the partners who founded The Scribbled Stories (TSS) with 20-year-old Omair Tarique. He said that “the brands that openly advertised are actually less involved and less influential. TSS also appears in On Snapchat, the users of the platform platform are mostly teenagers aged 16-19.”

This has become the main source of income for the tiny platform. Depending on the size of the audience and the level of participation, the cost of working with a platform for one month is between Rs 300,000 and Rs 1.2 million (approximately RMB 2.84 million to RMB 94,700).

Gosalia said: “The frosty cream brand Cornetto launched a two-year campaign called “Summer of Love” at TTT, which is a nationwide $1 billion frost cream cylinder. There are 200 micro stories printed on it.”

WeChat 圖片_20181019171021

Big Bazaar, a large consumer goods retailer, also partnered with TTT to launch a fasting event called Neki ka mahina, which produced a series of micro-tales about doing good. According to Yash Sanghvi, marketing manager at Future Group, this is a way to keep young brands such as BigBazaar young and popular. If the story is getting more and more popular, then the same is true for small videos. Both TTT and TSS have a short film department that is responsible for producing brand-related video content.

Ruparel said they think video is a natural extension of text. TTT also shot some intimate self-portrait-style videos in the first person on Instagram’s video platform IGTV.

Most platforms like TTT actually start on Facebook, which has more fans on Facebook than Instagram. But according to all founders, “participation” — the number of people reading and commenting on each post — is much higher than Facebook. For example, a one-line micro-story on the TTT homepage on Instagram—“Bride burns, illuminates another material”—has more than 6,000 likes, while the same content on Facebook has only 150 likes.

Ruparel said Facebook’s appeal lies in that you don’t need to promote your posts to reach a large number of users before the algorithm is running, and it will prioritize friends’ posts over the news page. “So, thank God, Instagram has appeared.”

Small, visually appealing posts like TTT are great for Instagram. However, according to the latest published articles, the number of people reading and commenting on each post is much higher than the latter. Vaishnavi singh, head of content marketing at Penguin Random House, an Indian company, said: “The users of HaikuJAM are already writers or literature lovers, and we have been encouraging new writers and new voices.”

Realizing through these platforms is the next stage of development in this field. Karwa said that he is now shifting from branding to “strategic cooperation” with like-minded brands like Penguin.

TTT and many other platforms now publish longer posts—poetry, short stories, and even letters, although the most influential lines will still appear on the cards. Megha Rao, 22, is a full-time curator and writer for TTT. She said: “Longer reading patterns can give you a more immersive reading experience.” As a publishing writer, she likes TTT because of her. There is no need to tame his work in mental illness or feminism, and this may be something she has to do in mainstream publishing.

Purists may ridicule literary works that are small and lazy, but for fans, it has the same influential influence as long-form literature.