With the ever-progressing technologies, the current Internet era is going through a dramatic change. 2018 was a big year for digital marketing, however , the digital world never stops. The arrival of the 2019 also brings the huge transformation of the digital marketing. Here comes the 5 digital marketing trends that you can no longer ignore in 2019.
2019 Digital Advertising Forecast
Digital is the most visible manifestation, with eMarketer predicting that global digital ad spend will grow 17.1% to $32.728 billion in 2019. Alibaba, Facebook and Google will be the leading sellers of digital advertising, with the three companies accounting for 61.2% of the global digital advertising market. In 2019, Google will become the world’s first digital ad seller with a net digital ad revenue of more than $100 billion.
In Hong Kong, digital ad spend is expected to rise 21%. Among the major advertising channels, banner ads accounted for the largest share at 43.5%, followed by short film ads at 24.8%.
After understanding the general situation, it‘s time to follow the trends and set up the marketing advertising plan for 2019.
With the current development of science and technology, artificial intelligence is no longer a fantasy that only exists in science fiction movies.On the contrary, artificial intelligence exists in every aspect of our life. Ai has made great contributions to improving user experience，e.g. ad targeting, chatbot, programmatic media buying, etc.
Among the above, search ad must be the highlight. Google Ads and Facebook Ads have already elevated their products with AI and applied their own algorithm on their advertising platforms.
With the help of AI technology, Google responsive search ads can be automatically adjusted to more suitable for users to search for words. This adjustment brings about a 15% increase in customer clicks.
The number of mobile phone users is increasing day by day, and mobile advertising is the biggest growth driver of Internet advertising. Mobile advertising is expected to account for about a third (32%) of Hong Kong’s total advertising revenue by 2022, according to estimates. Advertisers should target this phenomenon by investing more resources in mobile phone advertising to increase their exposure and expand their potential customer base.
Improving user experience has become a topic that every advertiser must pay attention to. Timely response is very important for the customer experience. As a result, chatbot are becoming a trend.
Chatbot can not only respond timely, but also find out the customer’s purchase records, browsing records and so on accurately.
It is expected that by 2020, 80% of enterprises will use chatbot to provide instant customer service to customers on different communication platforms.
Personalization= Maximize enjoyment+ Minimize search time
With the availability of data like purchase history, consumer behavior and links clicked, custom content has never been easier. In fact, 96% of marketers believe that personalization advances customer relationships.
As a result, Advertisers in the face of the audience, according to their personal behavior of personalized advertising customized, the effect is far better than the explosion of a large range of advertising.
Let’s look at a set of data:
70% of consumers say that they have shared a brand’s video.
72% of businesses say video has improved their conversion rate.
52% of consumers say that watching product videos makes them more confident in online purchase decisions.
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
The appeal of pictures has gradually become insufficient to meet the needs of the audience, and consumers are more willing to spend time watching some interesting short video.At the same time the production cost of the film is falling, advertisers can try to use the film to replace the picture.
These are our top 5 digital marketing trends to watch out for in 2019.But knowing is not enough. You need to actually apply them to your advertising campaigns.
A partner with years of digital marketing experience and a professional team can help you get ahead. Contact us and we will customize the digital marketing plan for you.
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