疫情過後APP產業該何去何從?

係Facebook廣告嘅行業分類中,有一個簡稱為“TETO”嘅行業合集,既是Technology(技術)、Entertainment(娛樂)、Travel(旅遊)和Others(其他)。我哋常見嘅Social&Dating APP、媒體廣告等都屬於哩個類別。

疫情改變咗大部分人嘅生活方式,我哋認為嘅“暫時情況”好似被無限期咁延長,更多民眾更願意留喺屋企。娛樂類嘅App就有咗持續嘅增長,譬如視頻、遊戲或者閱讀嘅App,即使疫情過後,哩啲App會因為優質嘅內容留住大量係疫情期間新增嘅用戶。

除咗娛樂,民眾嘅工作方式亦都改變咗,工具類嘅App亦都有咗新嘅發展,與辦公相關嘅效率工具都有咗明顯嘅增長。受疫情影響,有唔少嘅企業都開始反思辦公嘅方式,相信遠程辦公不單只係疫情期間,仲會繼續發展落去。仲有教育,相信不單只文化知識,一定會有越來越多人會最大化利用共享知識嘅便利,來滿足自己嘅需求。

App嘅出現,讓互聯網延伸到一台電腦和一個屏幕之外,隨著App嘅發展,用戶將會不再滿足於一個屏幕,更多嘅娛樂、社交、教育同辦公,會同線下真實嘅視覺同聽覺結合,提升用戶嘅整個體驗。

係後期嘅App市場當中,漫畫閱讀及社交交友嘅App預計係一個具有潛在市場嘅類型。對於全球來講,用戶們逐漸接受哩種消磨時間嘅方式。除咗以上兩種類型,疫情期間一啲居家健身、工作效率、心靈雞湯之類嘅利基市場也明顯增加了唔少熱度,係後期嘅表現當中應該都相當唔錯。

社交App係現時社會上十分嘅常見,亦都成為大部分民眾生活當中不可或缺嘅一部分。但係如何推廣社交App係一個深奧嘅問題。其實社交App嘅素材多元化十分重要,唔同嘅社交App,存在住唔同嘅主打功能。部分推廣App嘅廣告主都係探索點樣嘅素材先有更好嘅點擊率,係一味嘅專研勁爆點擊率素材嘅時候,好容易就忽略咗自己App嘅核心功能同價值,同時都容易帶來相對較低嘅安裝率同留存率。所以素材嘅多樣性,對所有嘅社交App都應該係持續不斷去嘗試同豐富。

其次,建議各位唔好忽略自然量增長,譬如Facebook Page或Instagram嘅賬號管理。哩啲本身唔係廣告但係勝似廣告嘅途徑,都可以因為優質嘅內容,為你嘅App帶來更多優質嘅流量。

其實社交嘅本質就係將每一個個人聯繫起來,無論係通過對話或者視頻,最大程度嘅了解同利用現有嘅用戶都十分重要。唔好忽略咗現有用戶係新用戶增長上嘅作用同價值,如果現有用戶都可以帶自己嘅朋友來使用哩款App,咁會以廣告投放難以達到嘅指數增長。

同類型嘅App唔知點做先有足夠嘅效果?唔使緊張~搵到我哋,將會幫你制定適合你哋嘅營銷方案。

機會只留俾有準備嘅人!想要係疫境之中搶佔商機,快D聯繫我哋啦!

 

5 Digital Marketing Trends you can no longer ignore in 2019

 

With the ever-progressing technologies, the current Internet era is going through a dramatic change. 2018 was a big year for digital marketing, however , the digital world never stops. The arrival of the 2019 also brings the huge transformation of the digital marketing. Here comes the 5 digital marketing trends that you can no longer ignore in 2019.

  1. Artificial intelligence

  2. Go Mobile! 

  3. Chatbot 

  4. Personalization

  5. Video Marketing

2019 Digital Advertising Forecast

Digital is the most visible manifestation, with eMarketer predicting that global digital ad spend will grow 17.1% to $32.728 billion in 2019. Alibaba, Facebook and Google will be the leading sellers of digital advertising, with the three companies accounting for 61.2% of the global digital advertising market. In 2019, Google will become the world’s first digital ad seller with a net digital ad revenue of more than $100 billion.

In Hong Kong, digital ad spend is expected to rise 21%. Among the major advertising channels, banner ads accounted for the largest share at 43.5%, followed by short film ads at 24.8%.

After understanding the general situation, it‘s time to follow the trends and set up the marketing advertising plan for 2019.

1.Artificial intelligence

With the current development of science and technology, artificial intelligence is no longer a fantasy that only exists in science fiction movies.On the contrary, artificial intelligence exists in every aspect of our life. Ai has made great contributions to improving user experience,e.g. ad targeting, chatbot, programmatic media buying, etc.

Among the above, search ad must be the highlight. Google Ads and Facebook Ads have already elevated their products with AI and applied their own algorithm on their advertising platforms.

With the help of AI technology, Google responsive search ads can be automatically adjusted to more suitable for users to search for words. This adjustment brings about a 15% increase in customer clicks.

2.Go Mobile!

The number of mobile phone users is increasing day by day, and mobile advertising is the biggest growth driver of Internet advertising. Mobile advertising is expected to account for about a third (32%) of Hong Kong’s total advertising revenue by 2022, according to estimates. Advertisers should target this phenomenon by investing more resources in mobile phone advertising to increase their exposure and expand their potential customer base.

3.Chatbot

Improving user experience has become a topic that every advertiser must pay attention to. Timely response is very important for the customer experience. As a result, chatbot are becoming a trend.

Chatbot can not only respond timely, but also find out the customer’s purchase records, browsing records and so on accurately.

It is expected that by 2020, 80% of enterprises will use chatbot to provide instant customer service to customers on different communication platforms.

 

4.personalization

Personalization= Maximize enjoyment+ Minimize search time

With the availability of data like purchase history, consumer behavior and links clicked, custom content has never been easier. In fact, 96% of marketers believe that personalization advances customer relationships.

As a result, Advertisers in the face of the audience, according to their personal behavior of personalized advertising customized, the effect is far better than the explosion of a large range of advertising.

5.Video marketing

Let’s look at a set of data:

  • 70% of consumers say that they have shared a brand’s video.

  • 72% of businesses say video has improved their conversion rate.

  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions.

  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

The appeal of pictures has gradually become insufficient to meet the needs of the audience, and consumers are more willing to spend time watching some interesting short video.At the same time the production cost of the film is falling, advertisers can try to use the film to replace the picture.

summary

These are our top 5 digital marketing trends to watch out for in 2019.But knowing is not enough. You need to actually apply them to your advertising campaigns.

A partner with years of digital marketing experience and a professional team can help you get ahead. Contact us and we will customize the digital marketing plan for you.

Website:http://www.c-m.hk/contact/

Facebook:https://www.facebook.com/CreationMedia2009/

Hotline:+852 3704 9000

 

 

CreationMedia & Google join hands in the seminar

21-Nov-2016 CreationMedia & Google In the hands-on seminar, Google Head Of SMB Marketing Nancy shared the latest promotion market data and introduced Google’s diversified advertising channels to match the festival promotion. Helping local businesses to seize the opportunity, our team also analyzes the most effective online marketing solutions, marketing strategies, creative techniques and content operations for our clients. It also shares how our customers use Google Display Network and Remarketing to help customers connect to the network. More business opportunities!

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Hong Kong Baptist University invites Creation Media to share

22-Nov-2016 was invited by the Hong Kong Baptist University School of Communication Academic Week to share with the students the industry market information and career profile of our online marketing. Students are very interested in the daily social media Facebook and Youtube ads. At the same time, we put forward some suggestions for career and employment, and very meaningful activities for the students who are about to graduate into the society.

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CreationMedia values the development of fresh graduates and believes that college students are a group of very energetic and creative young people. We participated in Google Ignite’s Digtial Star Onboarding in 2015. Program and successful recruitment of graduates.

Creation(International)Media Co Wins Best Value Service Award

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Creation (International) Media Co receives the Best Value Service Award

The honor of Hong Kong’s most outstanding companies!

The result of the Mediazone Group of Publications, known as the “Oscar Award for Hong Kong’s Service Industry,” was released, and Creation (International) Media Co won the “2015 Hong Kong Most Valuable Business Best Value Service Award”.

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Sing Tao Daily 3 April 29, 2015 B6-B7 Edition Full Version Introduction

The Hong Kong Most Valuable Business Awards is a prestigious annual business award in Hong Kong. It has been held for over 12 years and is designed to recognize companies that have made significant contributions to the business community in Hong Kong. This year, Creation (International) Media was awarded the Most Valuable Business Best Value Service Award. The company’s Online Media Promotional Advertising service has won the trust of its large and medium-sized enterprises.

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This is not only the biggest affirmation of the company, but also the honor of the company. I am very pleased! Thanks to the customers for their support and love! With the recognition of the industry, the future of Creation (International) Media Co will continue to grow and strive to provide customers with Better Online Advertising Agency and Internet Promotion Service. We sincerely thank all our business partners and customers for their support to the company, and we have won this award.

More details: www.mediazone.com.hk/awards.html</ Span>