5 Digital Marketing Trends you can no longer ignore in 2019

 

With the ever-progressing technologies, the current Internet era is going through a dramatic change. 2018 was a big year for digital marketing, however , the digital world never stops. The arrival of the 2019 also brings the huge transformation of the digital marketing. Here comes the 5 digital marketing trends that you can no longer ignore in 2019.

  1. Artificial intelligence

  2. Go Mobile! 

  3. Chatbot 

  4. Personalization

  5. Video Marketing

2019 Digital Advertising Forecast

Digital is the most visible manifestation, with eMarketer predicting that global digital ad spend will grow 17.1% to $32.728 billion in 2019. Alibaba, Facebook and Google will be the leading sellers of digital advertising, with the three companies accounting for 61.2% of the global digital advertising market. In 2019, Google will become the world’s first digital ad seller with a net digital ad revenue of more than $100 billion.

In Hong Kong, digital ad spend is expected to rise 21%. Among the major advertising channels, banner ads accounted for the largest share at 43.5%, followed by short film ads at 24.8%.

After understanding the general situation, it‘s time to follow the trends and set up the marketing advertising plan for 2019.

1.Artificial intelligence

With the current development of science and technology, artificial intelligence is no longer a fantasy that only exists in science fiction movies.On the contrary, artificial intelligence exists in every aspect of our life. Ai has made great contributions to improving user experience,e.g. ad targeting, chatbot, programmatic media buying, etc.

Among the above, search ad must be the highlight. Google Ads and Facebook Ads have already elevated their products with AI and applied their own algorithm on their advertising platforms.

With the help of AI technology, Google responsive search ads can be automatically adjusted to more suitable for users to search for words. This adjustment brings about a 15% increase in customer clicks.

2.Go Mobile!

The number of mobile phone users is increasing day by day, and mobile advertising is the biggest growth driver of Internet advertising. Mobile advertising is expected to account for about a third (32%) of Hong Kong’s total advertising revenue by 2022, according to estimates. Advertisers should target this phenomenon by investing more resources in mobile phone advertising to increase their exposure and expand their potential customer base.

3.Chatbot

Improving user experience has become a topic that every advertiser must pay attention to. Timely response is very important for the customer experience. As a result, chatbot are becoming a trend.

Chatbot can not only respond timely, but also find out the customer’s purchase records, browsing records and so on accurately.

It is expected that by 2020, 80% of enterprises will use chatbot to provide instant customer service to customers on different communication platforms.

 

4.personalization

Personalization= Maximize enjoyment+ Minimize search time

With the availability of data like purchase history, consumer behavior and links clicked, custom content has never been easier. In fact, 96% of marketers believe that personalization advances customer relationships.

As a result, Advertisers in the face of the audience, according to their personal behavior of personalized advertising customized, the effect is far better than the explosion of a large range of advertising.

5.Video marketing

Let’s look at a set of data:

  • 70% of consumers say that they have shared a brand’s video.

  • 72% of businesses say video has improved their conversion rate.

  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions.

  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

The appeal of pictures has gradually become insufficient to meet the needs of the audience, and consumers are more willing to spend time watching some interesting short video.At the same time the production cost of the film is falling, advertisers can try to use the film to replace the picture.

summary

These are our top 5 digital marketing trends to watch out for in 2019.But knowing is not enough. You need to actually apply them to your advertising campaigns.

A partner with years of digital marketing experience and a professional team can help you get ahead. Contact us and we will customize the digital marketing plan for you.

Website:http://www.c-m.hk/contact/

Facebook:https://www.facebook.com/CreationMedia2009/

Hotline:+852 3704 9000

 

 

CreationMedia & Google join hands in the seminar

21-Nov-2016 CreationMedia & Google In the hands-on seminar, Google Head Of SMB Marketing Nancy shared the latest promotion market data and introduced Google’s diversified advertising channels to match the festival promotion. Helping local businesses to seize the opportunity, our team also analyzes the most effective online marketing solutions, marketing strategies, creative techniques and content operations for our clients. It also shares how our customers use Google Display Network and Remarketing to help customers connect to the network. More business opportunities!

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Hong Kong Baptist University invites Creation Media to share

22-Nov-2016 was invited by the Hong Kong Baptist University School of Communication Academic Week to share with the students the industry market information and career profile of our online marketing. Students are very interested in the daily social media Facebook and Youtube ads. At the same time, we put forward some suggestions for career and employment, and very meaningful activities for the students who are about to graduate into the society.

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CreationMedia values the development of fresh graduates and believes that college students are a group of very energetic and creative young people. We participated in Google Ignite’s Digtial Star Onboarding in 2015. Program and successful recruitment of graduates.

Creation(International)Media Co Wins Best Value Service Award

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Creation (International) Media Co receives the Best Value Service Award

The honor of Hong Kong’s most outstanding companies!

The result of the Mediazone Group of Publications, known as the “Oscar Award for Hong Kong’s Service Industry,” was released, and Creation (International) Media Co won the “2015 Hong Kong Most Valuable Business Best Value Service Award”.

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Sing Tao Daily 3 April 29, 2015 B6-B7 Edition Full Version Introduction

The Hong Kong Most Valuable Business Awards is a prestigious annual business award in Hong Kong. It has been held for over 12 years and is designed to recognize companies that have made significant contributions to the business community in Hong Kong. This year, Creation (International) Media was awarded the Most Valuable Business Best Value Service Award. The company’s Online Media Promotional Advertising service has won the trust of its large and medium-sized enterprises.

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This is not only the biggest affirmation of the company, but also the honor of the company. I am very pleased! Thanks to the customers for their support and love! With the recognition of the industry, the future of Creation (International) Media Co will continue to grow and strive to provide customers with Better Online Advertising Agency and Internet Promotion Service. We sincerely thank all our business partners and customers for their support to the company, and we have won this award.

More details: www.mediazone.com.hk/awards.html</ Span>