In addition to the full egg, “Invincible Destruction King 2” has so much Internet information!

Not long ago, the release of “Invincible Destruction King 2 Explosion of the Internet”, the familiar Internet is presented to the public in the form of figuration, Disney’s unconventional plot arrangement and exquisite picture can be said to bring a Disney-style style to the audience. Internet dreams.

“Invincible Destruction King 1” was filmed in 2012, and in 2018, “Invincible Destruction King 2” is of great significance to Disney. As the world’s top entertainment industry giant, Disney’s market capitalization was surpassed by a young Internet company: Netflix in 2018. And this movie is undoubtedly a declaration of Disney embracing the Internet.

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The film is mainly from the two protagonists in the stand-alone game: the story of Ralph and Yunilop. The game hall owner of the stand-alone game connected to the wifi and opened the channel for the stand-alone game and the Internet. Because the steering wheel handle of Yunilup’s game “Sweet Sprint” was accidentally broken by children, in order to keep the game, Ralph and Yunilup went to the Internet world to find the “Ebay” purchase steering wheel.

The Internet world has always existed in our virtual form, and this time, Disney has portrayed us with a figurative Internet city.

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As soon as you enter the Internet city, you will be greeted by major Internet giants: Google, YouTube, Facebook, Amazon, etc. Domestic companies have also appeared in this film: Sina and Tmall.

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The image of Twitter is also ingenious, borrowing its logo as a blue bird of figuration, and posting the latest tweets on the branches. And Gmail is like a small train, busy in the air.

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As the key point of the film, “Ebay” appears as a modern modern building.

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The viewers in real life all appear as a square-headed villain, and all the actions of the Internet world will affect the viewers in real life.

Is this the old man in the picture recognized? If you can’t think of it, Iron Man behind you will give you a hint!

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Automatic association
The automatic association function is anthropomorphized into a know-how. The automatic association function is very common in search engines. When we enter keywords, automatic association will automatically fill the rest of the content for us. This is also a simple embodiment of artificial intelligence.

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For example, when we enter “Web Promotion” in the Google browser, the browser will automatically help us to correlate relevant information.

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Pop-up advertising

Pop-up advertisements are not unfamiliar to everyone. When we browse the webpage, pop-up advertisements are like the salesmen who are common in our lives (learning about swimming and fitness; interested in learning about English?), constantly attracting us. Attention, trying to guide us to our own website.

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However, from the perspective of user experience, pop-up ads are not popular with users, and sometimes even cause users to resent.

Our experience tells us that pop-up ads often lead us to unhealthy websites, or some illegal websites, sometimes even associated with computer viruses. Therefore, when choosing to do online marketing, pop-up advertising is not a good choice.

Short video platform
Zan sister plays the role of website traffic algorithm in the film. A fashionable dress, the coat is made of network fiber. She is looking for the most popular video elements for the young people to promote and praise. This is very similar to the domestic “vibrato”, everyone is competing to shoot content that is popular with current users, in order to get more exposure and praise. And these praises and sharing can be turned into real money.

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Transforming the traffic and turning the exposure into banknotes is a very common thing in the current online world. It is this environment that has spawned a large number of Internet reds, KOL. They have a large number of fans, and once they pass it through their hands, they can generate huge amounts of communication. This emerging advertising model is also benefited from the rapid development of the Internet and the media.

Big information explosion

In such an environment where information is exploding and spreading at a high speed, the Internet reds are red and fast. Perhaps the Internet hot words that were eagerly imitated the day before were replaced by emerging hot spots the next day.

This is perhaps the most straightforward in the “vibrato”. Some time ago, you can see a lot of piles of shivering sound: “We learn to call me together, 喵喵喵喵喵·········”, and most recently I heard the most: ” Come on! Brother!”

Maybe you will feel inexplicable, but in this era of information explosion, the next hot spot is hidden everywhere.

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It’s because of the big news explosion that if your products or businesses don’t advertise, it’s easy to be overwhelmed by the waves of information.

Don’t want to be eliminated by the times? Creation Media helps you break through!

Gold plans to help you in multi-platform exposure, Google & Yahoo search, GDN (Google Display Network) & remarketing, Facebook advertising, Yahoo native advertising strong join, advertising information into the main online information platform, including news, fashion, movies, etc. With multiple version bits, it blends seamlessly with the content, and the eye-catching effect is remarkable!

Don’t be obscured again! You are also worth enjoying the unlimited business opportunities brought by high exposure!

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Creation Media is invited to participate in Google Partners Summit 2018

Creation Media was invited by Google last week to go to Taiwan to participate in the Google Partners Summit 2018 (Greater China Partner Summit. The summit will last for two days. All the elites in the field are gathered here to learn how to use it more efficiently. The Google platform has had a lively discussion of the role of Google tools.1

Simplify usage and optimize user experience. It has always been an aspect that Google is striving for. At the summit, Google also mentioned: a more simplified experience. A detailed description of the various aspects of the Google Marketing Platform (Google Marketing Platform). This is also the direction of Creation Media’s future efforts. Give full play to the advantages of all major platforms, make full use of relevant tools, and strive to provide each customer with the most professional and accurate network promotion program. Optimize the user experience.

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In addition, the summit also mentioned that in the future, AI and ML will be fully integrated into our advertisements, in order to help customers get the best results in the simplest way and in the shortest time.

AI (Artificial Intelligence) and ML (Machine Learning) will be the future of the advertising industry. With the continuous deepening of the era of big data and the continuous development of the media, the choice of audiences is becoming wider and wider, and the needs of the audience are becoming more and more personalized. Companies should not only expand their voices, but also consider how to make the most of the advantages of social platforms, and how to build relationships with their audiences through social media.
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And the marketing trend of artificial intelligence means a few points:

     

  • Customer needs are personalized, and artificial intelligence means that everyone can be satisfied with many personalized needs
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  • Scenario, the ad appears to fit the scene, and the media is getting richer
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  • Timeliness, to meet user needs in a timely manner.

In the era of artificial intelligence, advertising will become an important business message. To satisfy the audience, not to dislike the advertisement or even to love the advertisement, is the direction that every advertiser needs to work hard.

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The combination of work and rest has always been the style of Google’s work. In addition to sharing information and sharing sessions, Google also carefully prepared a grand dinner for the guests present. On the evening of the dinner, the guests were dressed up. Men wear formal suits and women wear elegant dresses. The dinner is dominated by red, and the bright red light reflects the dazzling brilliance through the crystal wine glass.

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Accompanied by fine wines and fine food, the guests present had an unforgettable night. Thanks to Google for giving everyone the opportunity to interact and make progress in Taipei. We believe that under the guidance of Google, Creation Media will continue to grow and improve, providing customers with high-quality and comprehensive digital marketing solutions.

As Google Partners Summit 2018 says: We will be on the wind!

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Facebook article rule: the number of brushes is not as good as the brush experience!

Find someone to share their own content, let people go to praise the post, as if it has become the standard for Facebook post. But over time, it will be discovered that such a mechanized way of spreading is simply a simple dissemination of content that is not of interest to the audience. Can not form hot spots, causing user discussion.

Have we ever thought about sending an article, and simply increase the number of po texts, instead of discussing the essence of the article, such a post is just a meaningless repetition. The number of brushes is not as good as the brush experience! Try to reduce the content of your own page, Use more time to come up with variousExperience give users, find the reason for punching/sharing, let They take the initiative to advertise for you, which may be more powerful than writing :Post.

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For example, I saw a cute snack in a new style restaurant, so I took a photo and shared it on Facebook, Instagram, Snapchat or Twitter. When my friend sees the photos I share, I will know where to have these snacks. What I shared is not the Facebook Post of the restaurant, but for my friends, this po is more interesting and attractive than sharing the official content on the page. Or, sharing your official Post is mostly to meet social metrics, and users spontaneously share the experience that your company brings to them, and may be more capable of bringing business. User (consumer) spontaneous updates are our operations. The page is difficult to “simulate”.

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Another example, when I went to eat snacks, one of the snack papers was “This is not a spring roll.” So when I searched on Facebook, I saw related poems, and there were friends who talked about this.

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And this kind of content initiated by users to talk about your company or its products/services is mostly discussed by more than one person on your own page, and eventually it will reach Facebook’s so-called “valuable social interaction.” However, if you want to transform these discussions strategically and effectively, you probably can’t be completely unprepared. At least you have to set up a Facebook checkpoint and even link this punch to your page so that you can see the consumer’s punches from Page Insights and let you respond.

Although this is only a small change, it can be a new direction for Facebook Xiaobian to manage the page.

Copyright belongs to the original author. If there is any infringement, please contact us immediately and we will delete it in time.

Consumer trust is a prerequisite for valuable information

L’Oreal’s US marketing VP Sivonne Davis believes that information is an indispensable part of contemporary marketing people, giving priority to consumer trust before making data valuable.

Once the brand is trusted by the consumer, it can be personalized, data-driven, and customized.

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Davis worked for Kraft Foods and Kool-Aid before joining L’Oréal in 2012. Davis said: Understanding consumer preferences is an art.Brands should move toward digitalization, and digitalization can help brands establish unique relationships with consumers and bring consumers closer to the brand.“For L’Oréal, we are thinking about how to establish a one-to-one relationship with women. L’Oreal’s brand is really to make women gain strength through beauty, and their different brands play different roles. We will touch the brand story, the same brand Really establish contacts and impress consumers.” What do Davis think about the problems encountered in the brand’s marketing process?

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How to deal with brand awareness and actual sales relationships

First, marketing personnel should consider whether consumers are familiar with the brand? Have they used related products? What is their impression of the brand? Will they recommend products to others? When branding is thinking about marketing strategies, marketers should have a clear understanding of which part of the purchase journey the consumer is in, and understand whether consumer demand is being met. Based on the above information, brands look for solutions that meet consumer needs. If consumers are new to branding, marketing personnel should invest money and resources to enhance consumer brand awareness. If the consumer is hesitant to place an order, the marketing staff should change the marketing method.

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How can I avoid consumer dislikes caused by the marketing process?

Data-driven marketing is important to the brand’s interaction with consumers. If consumers are willing to provide information and information, they want the brand to push customized content. At the same time, if consumers are not willing to share too much information and information with the brand, it is equivalent to telling the brand to maintain a moderate distance. Brands master consumer psychology, and the advantage of marketing is the key.

How to leverage long-term brand goals for marketing?

The purpose-driven marketing is the key to the success of the brand. If you want to impress consumers with long-term brand goals and achieve business goals, brands must ensure the authenticity of the “goals” and show consumers that the brand has been working on something in the past, so that “long-term Brand goals “have a certain degree of credibility. In addition, it is also necessary to consider the views and attitudes of consumers when promoting products through social, packaging, and paper media. There are a variety of ways to promote “long-term brand goals,” but brands must take the lead.

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New advertising opportunities? Micro-fiction is getting hotter on social media platforms like Instagram and Facebook

On social media platforms such as Instagram and Facebook, the number of fans or stories that are told in about 140 words (in order to match the text or the number of words in Twitter) is attracting more and more fans.

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Creative stores and social platforms that meet this need are endless, offering readers a range of works that are internally completed and contributed by readers. Brands that target the user base to millennials are beginning to steer clear of the use of traditional channels to promote and have turned to collaborate with these social platforms.

Even a very short story or a small statement has no doubt a long history. A fictional story makes the world’s most famous micro-story created by Hemingway. It is said that when he had lunch with friends, he bet that he could write a short story in six (English) words. Then he wrote on a paper towel: “Sell: baby shoes, never passed. (For sale; Baby shoes; never worn)”

Undoubtedly, it is very difficult to tell a story in so few languages. Of course, many of the content that appears on popular micro-speaking platforms may make you indifferent, but they occasionally give readers a blow.

The earliest and most popular micro-speaking platform is TTT, which publishes stories on Instagram, Facebook, Twitter and its own app.

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TTT was founded on Facebook by a 31-year-old team of 31 authors, Anuj Gosalia, who publishes a micro-story every day. At the time, he operated an advertising company called “Not Like That.” Chintan Ruparel, 30, is one of the team’s screenwriters and became co-founder of the company in 2014.

Ruparel said: “The design of TTT is pure white text on a black background – stand out from the chaotic ‘cat memos and jokes in social media.’” Gosalia saw the potential of the story and decided to open the platform to the audience. They created a URL, and the community user group can submit their work via a URL, and the team plans and publishes the work. Today, TTT has about 903,000 fans on Instagram, 1.1 million fans on Facebook, and more than 100,000 app installs. This information is why famous publishers are willing to work with it.

Instagram currently has many such pages, which are based on user submission and editor management. The scribbled, random scribble stories are among them, and most of the readers are millennials. According to the user data shared by the two-yuan founders, about 55%-65% of the users on Instagram are between 18 and 24 years old.

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For marketers, users of this age are also the most elusive. The brand is committed to attracting young people, and in recent years, the younger generation has become particularly difficult to reach due to the indifference to traditional media and any social media platforms used by parents.

This also means the convergence of benefits – the platform has become highly monetizable, and brands like to reach millennials at relatively low cost. But it is as difficult as walking a tightrope. If the user thinks that your purpose is commercial acquisition, then resistance and resistance will follow. Therefore, the advertisements on these platforms also need language, and sometimes they have little in common with traditional advertisements.

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Often, the content of a brand’s audience to write their own ads is also part of the promotion. Brand identity may have a rigorous look, but the slogan or brand name in the content is avoidable. Ruparel said: “We will never throw the product directly on people’s faces.”

Mohit Kumar, 19, is one of the partners who founded The Scribbled Stories (TSS) with 20-year-old Omair Tarique. He said that “the brands that openly advertised are actually less involved and less influential. TSS also appears in On Snapchat, the users of the platform platform are mostly teenagers aged 16-19.”

This has become the main source of income for the tiny platform. Depending on the size of the audience and the level of participation, the cost of working with a platform for one month is between Rs 300,000 and Rs 1.2 million (approximately RMB 2.84 million to RMB 94,700).

Gosalia said: “The frosty cream brand Cornetto launched a two-year campaign called “Summer of Love” at TTT, which is a nationwide $1 billion frost cream cylinder. There are 200 micro stories printed on it.”

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Big Bazaar, a large consumer goods retailer, also partnered with TTT to launch a fasting event called Neki ka mahina, which produced a series of micro-tales about doing good. According to Yash Sanghvi, marketing manager at Future Group, this is a way to keep young brands such as BigBazaar young and popular. If the story is getting more and more popular, then the same is true for small videos. Both TTT and TSS have a short film department that is responsible for producing brand-related video content.

Ruparel said they think video is a natural extension of text. TTT also shot some intimate self-portrait-style videos in the first person on Instagram’s video platform IGTV.

Most platforms like TTT actually start on Facebook, which has more fans on Facebook than Instagram. But according to all founders, “participation” — the number of people reading and commenting on each post — is much higher than Facebook. For example, a one-line micro-story on the TTT homepage on Instagram—“Bride burns, illuminates another material”—has more than 6,000 likes, while the same content on Facebook has only 150 likes.

Ruparel said Facebook’s appeal lies in that you don’t need to promote your posts to reach a large number of users before the algorithm is running, and it will prioritize friends’ posts over the news page. “So, thank God, Instagram has appeared.”

Small, visually appealing posts like TTT are great for Instagram. However, according to the latest published articles, the number of people reading and commenting on each post is much higher than the latter. Vaishnavi singh, head of content marketing at Penguin Random House, an Indian company, said: “The users of HaikuJAM are already writers or literature lovers, and we have been encouraging new writers and new voices.”

Realizing through these platforms is the next stage of development in this field. Karwa said that he is now shifting from branding to “strategic cooperation” with like-minded brands like Penguin.

TTT and many other platforms now publish longer posts—poetry, short stories, and even letters, although the most influential lines will still appear on the cards. Megha Rao, 22, is a full-time curator and writer for TTT. She said: “Longer reading patterns can give you a more immersive reading experience.” As a publishing writer, she likes TTT because of her. There is no need to tame his work in mental illness or feminism, and this may be something she has to do in mainstream publishing.

Purists may ridicule literary works that are small and lazy, but for fans, it has the same influential influence as long-form literature.

CreationMedia & Google 攜手講座

21-Nov-2016 CreationMedia & Google 攜手講座中,Google Head Of SMB Marketing Nancy 分享了最新推廣市場數據,及介紹Google多元化廣告渠道配合節日宣傳。幫助現場各商家抓緊先機, 我們的團隊也為客戶解析現時最具效益的網絡營銷方案、營銷策略、創意技巧和內容運營,還分享了我們公司的客戶怎樣利用Google Display Network 及Remarketing 幫助客戶羅網更多的商機!

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香港浸會大學邀請Creation Media學術分享

22-Nov-2016 受香港浸會大學傳理學院學術週邀請,現場跟同學們分享我們網絡營銷的行業市場資訊和職業概況,學生們對日常最常用的社交傳媒Facebook及Youtube廣告十分感興趣,同時我們對即將畢業投身社會的同學們提出一些擇業和就業的建議,非常有意義的活動。

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CreationMedia非常看重剛畢業大學生的發展,認為大學生是一群非常有活力及創造力的一班年青人,我們在2015年度和參與了Google Ignite’s Digtial Star Onboarding Program 及成功招聘了在校畢業生。

Creation(International)Media Co榮獲最佳價值服務大獎

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Creation (International)Media Co獲得最佳價值服務大獎

香港最卓越企業的殊榮!

被譽為「香港服務業的奧斯卡獎」之稱的 Mediazone Group of Publications結果出爐,Creation (International)Media Co榮獲《2015年度香港最有價值企業最佳價值服務大獎》

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星島日報 2015年04月29日 B6-B7版  全版介紹

香港最有價值企業大獎是於香港享負盛名的年度商業獎項,至今已舉辦超過12年,舉辦目的是為了嘉許為香港商界作出重大貢獻的企業。今年Creation (International)Media獲頒最有價值企業最佳價值服務大獎」,足證公司的網上媒體宣傳廣告服務深得其大中小企業的高度信任。

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這不僅是對公司最大的肯定,也是企業的殊榮,十分喜悅!感謝客戶一直以來的支持及愛戴!憑著行內的肯定,Creation (International)Media Co的未來會繼續增長及努力,為客戶提供更出色的網上廣告代理互聯網推廣服務。 我們真誠地感謝所有商業伙伴及顧客,一直以來對公司的支持,以至我們獲得此獎項。

更多詳情:www.mediazone.com.hk/awards.html

下款爆紅社群的APP?

近日,一款捏臉遊戲如洪水般席捲了各大社交平臺。點開Ins、Facebook等,都能看到一群3D效果的可愛小人。經搜尋發現,該社交軟體名為“ZEPETO”,並且已火速竄至App Store免費榜第一。

排行+红薯

從 App Store 全球市場表現來看,ZEPETO佔據了14個國家地區的總榜 Top 1,32個國家的社交榜單Top 1,在韓國、美國、日本等地區的排名也都非常高。

這樣一個瞬間火爆的App,難免讓人好奇是何方神聖。下載後打開APP,我們很快會驚喜地發現,怎麼會有一種似曾相識的感覺!

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原來ZEPETO是一款捏造自己的3D卡通形象,裝扮空間,建立虛擬社群的社交軟體。同時可通過自己的虛擬形象生成表情,與朋友合影,展示個性化形象。

軟體的操作並不複雜,可以先用一張自己的照片生成一個初步的形象,然後再通過調整細節的方式達到自己滿意的效果。

头发+脸

除了軟體內給出的素材,還可以點擊自訂按鈕,通過定點進行五官的調整。

五官建立好後,還可以根據喜好為自己的角色上妝,充分展示個人特色。

化妆

最後一步,也是我們最熟悉的一步:換裝!通過系統贈送及做任務獲得的金幣購買服裝。建立出自己滿意的虛擬形象後,便可以開始製作表情包,與朋友合照等。

衣服+表情

這樣一款捏臉遊戲,憑什麼爆紅網路

從遊戲的屬性來看,這並不是一款單純的表情製作或者換裝的軟體。它融合了表情製作、換裝、小遊戲以及陌生人社交這幾個功能。

  1. 社交產品就是在不斷挖掘個體深層和多樣的個性。ZEPETO對於形象塑造上有許多不同的細節。用戶在捏臉的過程中也是在對我的審視。
  2. 滿足用戶個性化的表達及個人風格展示的需求。使用表情包可以說是現代社交工具中必不可少的一種方式。而可以用自己的虛擬形象製作表情包,又更加滿足用戶個性化表達的需求。表情
  3. 潮流驅使。由於風格新奇有趣,人物形象又好看。當這些虛擬人物在各大社交平臺風靡起來的時候。一種追逐潮流的心情便會驅動用戶去搜尋並下載軟體。一經傳播,便會形成一個巨大的聯動效應。軟體自然而然就火了起來。

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爆紅後,是否又會曇花一現

  1. 流量激增,產品無力承接

想必下載過該軟體的小夥伴們都有體會到,軟體下載後打開頁面的這一過程時間非常久,有時甚至還會卡在一個頁面動不了。軟體的反應速度也差強人意。作為一個新興的軟體,面對著如此龐大的流量,在適配方面還需不斷調整。使用者的使用體驗若是不佳,軟體將面臨著使用者大量流失的問題。

  1. 產品屬性單一

除去社交功能這一塊,ZEPETO無異於就是一個製作表情和換裝的軟體。如果長期不開發新的功能專案,用戶的新鮮感一過,便也會漸漸忘記這個軟體。

況且,在社交功能方面,ZEPETO系統還較為不穩定,能夠自主創造的方面也僅限於捏臉與換裝。若要形成更強大的用戶粘黏性,還需對產品的功能進行更具趣味性的開發。將這些龐大的流量固定下來

說了那麼多,趕緊來看看Creation Media的作品吧!

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Google四人组

facebook三人組

《無敵破壞王2》除了滿滿的彩蛋,原來還有這麼多互聯網資訊!

前不久上映的《無敵破壞王2 打爆互聯網》,將我們熟悉的互聯網以具象的形式展示給大眾,迪士尼天馬行空的劇情安排及精美絕倫的畫面,可以說是帶觀眾做了一場迪士尼風格式的互聯網夢。

《無敵破壞王1》拍攝於2012年,而在2018年拍攝《無敵破壞王2》對迪士尼來說是具有重大意義的。迪士尼作為世界頂級的娛樂行業巨頭,市值於2018年被一個年輕的互聯網公司:Netflix超越了。而這部電影,無疑是迪士尼擁抱互聯網的一個宣言。

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影片主要從單機遊戲中的兩個主角:拉爾夫和雲尼洛普的故事展開。單機遊戲的遊戲廳老闆接上了wifi,打通了單機遊戲與互聯網的通道。由於雲尼洛普所處的遊戲《甜蜜衝刺》的方向盤把手不慎被小孩弄壞了,為了保住遊戲,拉爾夫與雲尼洛普前往互聯網世界尋找耳聞中的“Ebay”購買方向盤。

互聯網世界一直以來都是以虛擬的形式存在於我們的身邊,而這次,迪士尼為我們刻畫出了一個具象的天馬行空般的互聯網城市。

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一進入互聯網城市,映入眼簾的就是各大互聯網巨頭公司:Google、YouTube、Facebook、Amazon等。而國內的企業在本次影片中也有露面:新浪及天貓。

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Twitter的形象也是別具匠心,借用了其logo作為具象化的一隻只藍色的小鳥,在枝頭上嘰嘰喳喳地發佈最新的推文。而Gmail則是像一輛輛小火車,在空中忙碌地穿梭。

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作為影片的關鍵點“Ebay”更是以一座現代化摩登大廈的形象出現。

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現實生活中的流覽者皆以一個正方形頭的小人形象出現,互聯網世界的所有動作都會影響到現實生活中的流覽者。

畫面裡這位元老爺子大家有認出來嗎?如果想不到的話,身後的鋼鐵俠也給大家做了提示哦!

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自動聯想

自動聯想功能被擬人化為萬事通,自動聯想功能其實在搜尋引擎中非常常見,當我們輸入關鍵字時,自動聯想便會幫我們自動填充剩下的內容。這也是人工智慧的一個簡單的體現。

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例如當我們在Google流覽器中輸入“網路推廣”,流覽器便會幫我們自動關聯到相關的資訊。

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彈窗廣告

彈窗廣告想必大家都並不陌生,在我們流覽網頁時,彈窗廣告就像我們生活中常見的推銷員一樣(游泳健身瞭解一下;有興趣瞭解一下英語嗎?),不停吸引我們的注意力,試圖將我們引導到自身的網站去。

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但從用戶體驗這個層面看,彈窗廣告並不受用戶的歡迎,有時甚至會引起用戶的反感。

我們的流覽經驗告訴我們,彈窗廣告通常會引導我們前往一些不健康的網站,或是一些不合法的網站,有時甚至是跟電腦病毒相關聯的。因此在選擇做線上網路推廣時,彈窗廣告並不是一個很好的選擇。

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贊姐在影片中扮演著網站流量演算法的角色。一身時髦的裝扮,穿著的大衣是網路電纖所製成。她找尋著最受當下年輕人喜愛的視頻元素,進行推廣和集贊。這跟國內的“抖音”十分相似,大家都爭相拍攝受當下使用者喜愛的內容,以獲得更大的曝光和點贊。而這些贊與分享都能轉化為實實在在的金錢。

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將流量進行轉化,讓曝光量變成鈔票,這在當下的網路世界是十分常見的一件事,也正是這樣子的環境孕育出了一大批網路紅人,KOL。他們有著大量的粉絲,資訊一經他們手傳遞出去,便能產生巨大的傳播量。這樣子新興的廣告模式,也是得益於互聯網及自媒體的高速發展。

資訊大爆炸

在這樣一個資訊爆炸且高速傳播的環境,網路紅人紅得快,過氣得也快。可能前一天還受人爭相模仿的網路熱詞,第二天就被新興的熱點所取代。

這一點在“抖音”上的體現也許最為直面。前段時間一刷抖音就能看到大堆大堆的:“我們一起學貓叫,一起喵喵喵喵喵·········”,而最近可能最常聽到的是:“來啦!老弟!”

也許你會覺得莫名其妙,但在這個資訊爆炸的時代,處處都隱藏著下一個熱點。

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正是因為資訊大爆炸,如果您的產品或是企業不做廣告,那麼很容易就會被海浪般的資訊所淹沒。

不想被時代所淘汰?Creation Media幫你沖出重圍!

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