INSIGHT 7-1
YouTube Non-skippable in-stream ads
How it works?
Short-form ads that run before, during, or after other videos cannot be longer than 15 seconds. Viewers cannot choose to skip ads。
Display location
Appears on YouTube videos and Google video partner sites and apps。
INSIGHT 7-2
YouTube Bumper ads
How it works?
Short-form ads that run before, during, or after other videos cannot be longer than 6 seconds. Viewers cannot choose to skip ads。
Display location
Appears on YouTube videos and Google video partner sites and apps。
INSIGHT 7-3
YouTube Skippable in-stream ads
How it works?
It will be played before，after or in the middle of other videos. After 5 seconds of playback，viewers can choose to skip the ad。
Display location
Appears on YouTube watch pages and on Google Video partner sites and apps。
INSIGHT 7-4
YouTube In-feed video ads
How it works?
In-feed ads include video thumbnails and some text。The actual size and appearance of the ad will vary depending on where it appears， but in-feed video ads always encourage users to click to watch the video。The video will then play on the YouTube watch page or channel homepage。
Display location
Appears in YouTube search results、next to related YouTube videos、 and on the YouTube mobile homepage.
INSIGHT 7-5
YouTube Video action campaigns
How it works?
Video mobile campaigns use skippable in-stream and in-feed video ad formats.
Videos included in the campaign should be at least 10 seconds long。
Ads included in the campaign can use call-to-action phrases、 headlines (long and short headlines), and descriptions in the ad content.
You can include additional information (such as website links or lead forms) or product feeds in your campaigns to influence conversions.
Videos included in the campaign should be at least 10 seconds long。
Ads included in the campaign can use call-to-action phrases、 headlines (long and short headlines), and descriptions in the ad content.
You can include additional information (such as website links or lead forms) or product feeds in your campaigns to influence conversions.
Display location
YouTube Home News Feed
YouTube Playlist
Watch next on YouTube
YouTube search results
Google Video Partners
YouTube Playlist
Watch next on YouTube
YouTube search results
Google Video Partners
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