Z世代後生仔都關注d乜嘢？ 2022互聯網趨勢如何？
IG趨勢報告話你知👇！
作為年輕用戶鐘愛的國際社交平台，Instagram邊d話題最受大家歡迎呢？IG趨勢報告結果顯示，今年熱度位居前九的話題包括：
①Fashion&Beauty 時尚美容
②Shopping 購物
③Music&Dance 音樂與舞蹈
④Celebrities&Creators 名人和創作者
⑤Career&Education 職場和教育
⑥Food 美食
⑦Wellness 健康
⑦Gaming 遊戲
⑧MEMES 表情包
⑨Social justice 社會公正
更多實用資訊，盡在Creation Media!
聯邦政府於 2021 年 6 月 4 日停止了微博平台在尼日利亞的活動，要求該國所有電信網絡和廣播電台斷開並關閉推特服務。
信息和文化部長 Alhaji Lai Mohammed 表示，該禁令是必要的，因為該平台持續使用能夠破壞尼日利亞企業生存的活動，這引起了尼日利亞知名人士的強烈抗議，他們認為該行動是一種關於言論自由的攻擊。
這一行動是在推特以安全規則為由刪除了總統Muhammadu Buhari的推文後採取的。
尼日利亚第一夫人穆罕默杜·布哈里4日晚23:59分宣布关闭其推特账号
在尼日利亞禁止推特100 天后，高科技編輯Prince Osuagwu在該國禁止推特後，該微博平台在禁止前的 25.52% 市場份額中損失了約 23.44%。這與 Facebook 和 Instagram 等其他社交媒體平台從 Twitter 的虧損中獲得巨大收益。 根據全球社交媒體統計平台 Statcounter 的數據，截至 2021 年 5 月，Twitter 在尼日利亞的市場份額為 25.52%，但截至 2021 年 8 月，這一比例已大幅下降至 2.8%。
然而，與此形成鮮明對比的是，Facebook 截至 5 月的 56.46% 突然躍升至 76.87%，而 Instagram 的 5.25% 現在為 11.47%。這一增長表明 Twitter 用戶大量湧入其他社交媒體平台以進行他們的活動。Twitter 不僅失去了市場份額，而且還失去了其在尼日利亞龐大數量的廣告收入和其他收益。
自從禁令實施以來，該國的經濟已經損失了超過 2170 億奈拉。許多尼日利亞人希望政府撤銷該行動並解除對 Twitter 的禁令。在最近的一段視頻中，前參議院議長 Bukola Saraki 博士呼籲聯邦政府為了尼日利亞人的利益審查禁令。他表示，政府必須始終關注其決定如何影響年輕人。Twitter 就像一個市場，人們可以在這裡銷售他們的產品、商品和開展業務。”作為政府，你必須問自己：’這樣的禁令對我的人民有什麼影響？’; 他說：“當我們談論 Twitter 禁令時，我們必須從它如何影響尼日利亞年輕人的生計的角度來看待它。
這個禁令如果一直持續下去，對尼日利亞的經濟的影響是不可估量的，尤其是電商行業。電商在管理店鋪發展的過程當中時常都會注意到一個問題，就是流量的取得，很多的新電商都更加注重的是店鋪裡的流量是多少，但實際上，商家店鋪的流量不一定就是決定性因素，關鍵的還是轉化率問題商家店鋪即使有很多很多的流量，流量確實勝過別的商家，但是商家店鋪裡轉化率是特別差的，那商家要再多的流量也是無濟於事，沒有轉化率，再多的流量也只能白費。但是流量是一切的第一步，如果人家都看不到你，又談何轉化？如果你也有類似的問題，那麼你需要一個專業的廣告營銷團隊來幫助你！
Creation Media從事線上廣告推廣業務十二年
Facebook專頁管理，YouTube視頻廣告等，將你的需要話俾我哋
我們助你線上宣傳，提升曝光率的同時，幫你制定適宜的行銷方案
我們可以提供各類型、各平台的服務，包括Yahoo、Google關鍵詞搜索
提供一站式服務，成功幫助各類企業線上廣告推廣，係你值得信賴的可靠夥伴
履行社會責任，關心員工發展，用心服務好每一位客人，係CM一直以來的堅持
我們會繼續努力，共建和諧健康的社會及工作環境！
中秋將至，Creation Media🦁祝願大家：
佳節安康，人月團圓🌕
萬物輪迴，生生不息🌻
來年荷花池將又光景重現，滿池鮮活☘
Creation Media 有幸與你歷盡春華秋實，共賞花好月圓~
There are simply more than two weeks left until Creation Entertainment’s official Star Trek Convention kicks away at the Rio Hotel and Casino within Las Vegas! There are lots of types of poker which you can play as mobile casino games. 繼續閱讀 “Illinois Deals with New Dining establishments Cooking For Trojan Surge”
4.personalization
社群時代的來臨，許多企業都會選擇在facebook投放廣告，但是在投放廣告的時候有沒有利用Facebook Pixel這個功能呢？其實大眾對於FB pixel的認知程度還不夠高。但這個功能對於考察廣告的成效是十分有必要的。
FB PIXEL又稱為FB像素，簡單來說就是一段程式碼，而當我們把這段程式碼放入官網後，就會有以下三大好處:
FB像素能幫你在FB廣告後臺監控受眾和你網站的互動，而這些資料也是幫你驗證該支廣告成效和幫助你做後續廣告優化的依據。
舉例來說，透過FB像素能發現許多需要優化的地方…..
A.廣告點擊低→素材不夠吸引人
B.把商品加到購物車的客人很少→landing page或受眾需要調整
C.很多人把商品加入購物車，真的填完個客資料的人卻很少→填寫表太繁瑣
沒安裝像素的業者只能瞭解到廣告的曝光量跟點擊數而已，其他資料都看不到。
透過像素在網站做監控，能針對特定事件的人做精准投放廣告的再行銷，就以上圖為例子，除了能針對來到特定網站的人之外，也能針對有把商品放到購物車的200個人，來做精准投放的廣告再行銷。
所謂的相似受眾簡單來說就是幫你擴大你的潛在客戶群，再次用上圖來說，透過pixel把200個有把商品加到購物車的受眾抓出來外，再通過資料的比對，抓出與這200個人具有相似特質的人也一併抓為受眾，增加精准投放的目標。
前面大致介紹了PIXEL的功能，可能這個時候你會擔心：那我之前的廣告難道都白投了嗎？不裝pixel就不行嗎？
其實我們可以把像素想成是一種輔助工具，我們在經營網站的時候，我們可以不用輔助工具來監控網站流量變化，在投放FB廣告的時候也是一樣的，不裝FB PIXEL，很多更細部的成效你不會知道。若是現行的廣告成效都不錯，你也滿意，那這個工具也並不是必要不可。但如果廣告成效較差，你擔心廣告費用會石沉大海，那麼你就可以利用這個輔助工具，去瞭解具體的資料，找出問題的癥結點，對症下藥。
所以我們建議，如果你是投廣告的目的就是”曝光”，你不需要特別安裝PIXEL知道更細節的追蹤，但是如果你是一個電商網站、企業形象網站，有銷售行為的話，安裝FB像素能夠説明你的廣告更有效地投放哦！
想知道安裝像素的具體步驟嗎？還是那句話哦——持續關注我們的update！
Facebook廣告大家都已經不陌生了，Facebook廣告的概念又可分為：像素、廣告目標、廣告受眾和廣告形式。
這些概念分別是什麼意思，又有什麼樣的功能呢？接下來我們就一起來探索一下吧！
資料是最可靠的依據，做Facebook廣告投放的跨境電商企業都會使用Facebook 像素，來獲得各環節的精准資料。Facebook 像素是應用於網站的一段 JavaScript 代碼，通過這段代碼，廣告主可以衡量和優化廣告系列，以及為廣告系列創建受眾。使用 Facebook像素，廣告主可利用使用者跨設備在您的網站上採取的操作，創建更有效的 Facebook 廣告系列。
Facebook像素的三大作用就是追蹤轉化事件，衡量廣告成效；積累資料，描繪目標受眾畫像；積累老顧客，做再行銷廣告；我們可以利用圖元分析網站，獲取精准資料，從而更好的投放廣告
廣告行銷目標要在廣告系列裡設置；廣告受眾、版位、排期、優化事件要在廣告組裡設置；廣告素材要在廣告裡設置。廣告目標有很多種：提高知名度、需要互動、需要名單等等
不同的廣告目標，覆蓋的人群不一樣，受眾做出的回應也是不一樣的。想要獲得品牌知名度，就要把廣告投放到大量觸及可能記住你品牌的用戶；想要覆蓋更多人數，投放廣告時就要大量覆蓋用戶；想要獲得更多訪問量，廣告目標就要偏重投放流量；想要更多轉化率，就要多投網站中的轉化（如加購，購買等）……
俗話說：“知彼知己，才能百戰不殆”，想要廣告投放效果好，肯定要先瞭解廣告受眾，要知道受眾跟我們的廣告是息息相關的，選擇合適、精准的受眾不僅能幫我們省掉大量的廣告費，還能大大提高廣告效果。
Facebook廣告受眾分為三種：核心受眾、自訂受眾、相似受眾，下面我們來分別看看
核心受眾可以理解為關鍵字定位的受眾，是Facebook 資料定位廣告受眾,可以通過選擇人口資訊、地理位置、興趣愛好、行為習慣等來定義的受眾，你可以在廣告組設置階段或者在Audience Manager裡創建。
自訂受眾也叫再行銷受眾，是對你最有價值的目標受眾，主要有三個來源管道，已經在網站上有操作行為的人（網站必須要安裝pixel）；有郵箱的老顧客（平臺或其他管道的積累）；與你Facebook主頁有過互動的人。
類似受眾：利用已生成的自訂受眾，創建與現有客戶相似的類似受眾，相同或相似特質可能體現在：地區、年齡、性別、興趣和行為等等，這樣廣告就可以覆蓋更多關注你業務的用戶。
廣告形式分為輪播圖廣告、精品欄廣告、視頻廣告、全屏廣告、360全景廣告等多種廣告形式，用不同的廣告形式投放廣告會收到不同的廣告效果，所以在投放廣告時一定要選擇合適的廣告形式，充分考慮到用戶受眾的心理，這樣才能收到比較好的宣傳效果。下面來介紹一下廣告形式及注意事項。
1.輪播圖廣告，單個廣告位放3-10張圖片或者視頻來展示產品或者APP，使用者可以自主選擇滑動圖片或者視頻查看產品，和視頻廣告相比優點為有多個著陸頁，能展示多個產品。（輪播圖廣告要求的圖片形式則必須為正方形，推薦的大小格式為1080*1080，600*600或是800*800也是較為常見的格式。）
2.精品欄廣告，廣告上會顯示一張圖片或一段視頻，然後下面再顯示多張商品圖片，能夠讓使用者看到廣告的同時，也能看到商品的詳情資訊，這樣能增加廣告的轉化率，精品欄廣告更加適合移動端的購物體驗。
3.視頻廣告，用視頻的形式表達廣告，備受用戶青睞，易於用戶接受，能生動講述品牌故事、大幅提高品牌知名度。將會是以後主頁廣告素材形式。
4.全屏廣告，指的是圖片+視頻+按鈕+文字區塊+商品系列的組合形式，然而這種廣告形式僅支持Facebook移動端使用。需要注意的是，全屏格式只支援Facebook動態（移動版）版位，且至少使用兩張輪播圖或視頻。
5.360全景廣告，用戶觀看較好，使用者在觀看360度視頻廣告時，可以通過拖拽來改變觀看角度，酷炫的360度視頻為使用者帶來身臨其境的體驗。但是廣告成本較高、拍攝難度大，目前應用的還不多。
Recently, a pinch-face game has swept the major social platforms like a flood. Click on Ins, Facebook, etc., you can see a group of cute little people with 3D effects. The search found that the social software is called “ZEPETO” and has quickly reached the top of the App Store free list.
From the App Store’s global market performance, ZEPETO occupies a total of 14 countries. Top 1, 32 countries’ social rankings Top 1, ranked in Korea, the United States, Japan and other regions are also very high.
Such an instant app, it is inevitable that people are curious about where it is sacred. After downloading and opening the app, we will soon be pleasantly surprised to find out how there is a feeling of deja vu!
Originally ZEPETO is a self-made 3D cartoon image, dress up space, and build a virtual community social software. At the same time, you can generate expressions through your own avatar, take photos with friends, and display personalized images.
The operation of the software is not complicated. You can use a photo of yourself to generate a preliminary image, and then adjust the details to achieve your own satisfactory results.
In addition to the material given in the soft body, you can also click the custom button to adjust the facial features through the fixed point.
After the five senses are established, you can also apply makeup to your character according to your preferences and fully display your personal characteristics.
The last step is also the step we are most familiar with: dress up! Purchase clothing through the gold coins obtained by the system and the task. After you have created your own avatar, you can start making emoticons, taking photos with friends, and so on.
From the perspective of the game’s attributes, this is not a simple expression or dressup software. It combines the functions of emoticons, dressups, mini-games and social networking with strangers.
I think the friends who have downloaded the software have realized that the process of opening the page after the software download is very long, and sometimes it can even be stuck on a page. The reaction speed of the software is also unsatisfactory. As an emerging software, faced with such a huge amount of traffic, it needs to be constantly adjusted in terms of adaptation. If the user’s experience is not good, the software will face a large number of users losing.
In addition to the social function, ZEPETO is nothing more than a software for making expressions and dressing up. If you don’t develop a new functional project for a long time, the user’s freshness will gradually forget the software.
Moreover, in terms of social functions, the ZEPETO system is still relatively unstable, and the aspects that can be created independently are limited to pinching and dressing. To create a stronger user stickiness, you need to develop more interesting features of the product. Fix these huge flows
Having said that, take a look at Creation Media’s work!
Not long ago, the release of “Invincible Destruction King 2 Explosion of the Internet”, the familiar Internet is presented to the public in the form of figuration, Disney’s unconventional plot arrangement and exquisite picture can be said to bring a Disney-style style to the audience. Internet dreams.
“Invincible Destruction King 1” was filmed in 2012, and in 2018, “Invincible Destruction King 2” is of great significance to Disney. As the world’s top entertainment industry giant, Disney’s market capitalization was surpassed by a young Internet company: Netflix in 2018. And this movie is undoubtedly a declaration of Disney embracing the Internet.
The film is mainly from the two protagonists in the stand-alone game: the story of Ralph and Yunilop. The game hall owner of the stand-alone game connected to the wifi and opened the channel for the stand-alone game and the Internet. Because the steering wheel handle of Yunilup’s game “Sweet Sprint” was accidentally broken by children, in order to keep the game, Ralph and Yunilup went to the Internet world to find the “Ebay” purchase steering wheel.
The Internet world has always existed in our virtual form, and this time, Disney has portrayed us with a figurative Internet city.
As soon as you enter the Internet city, you will be greeted by major Internet giants: Google, YouTube, Facebook, Amazon, etc. Domestic companies have also appeared in this film: Sina and Tmall.
The image of Twitter is also ingenious, borrowing its logo as a blue bird of figuration, and posting the latest tweets on the branches. And Gmail is like a small train, busy in the air.
As the key point of the film, “Ebay” appears as a modern modern building.
The viewers in real life all appear as a square-headed villain, and all the actions of the Internet world will affect the viewers in real life.
Is this the old man in the picture recognized? If you can’t think of it, Iron Man behind you will give you a hint!
For example, when we enter “Web Promotion” in the Google browser, the browser will automatically help us to correlate relevant information.
Pop-up advertisements are not unfamiliar to everyone. When we browse the webpage, pop-up advertisements are like the salesmen who are common in our lives (learning about swimming and fitness; interested in learning about English?), constantly attracting us. Attention, trying to guide us to our own website.
However, from the perspective of user experience, pop-up ads are not popular with users, and sometimes even cause users to resent.
Our experience tells us that pop-up ads often lead us to unhealthy websites, or some illegal websites, sometimes even associated with computer viruses. Therefore, when choosing to do online marketing, pop-up advertising is not a good choice.
Transforming the traffic and turning the exposure into banknotes is a very common thing in the current online world. It is this environment that has spawned a large number of Internet reds, KOL. They have a large number of fans, and once they pass it through their hands, they can generate huge amounts of communication. This emerging advertising model is also benefited from the rapid development of the Internet and the media.
In such an environment where information is exploding and spreading at a high speed, the Internet reds are red and fast. Perhaps the Internet hot words that were eagerly imitated the day before were replaced by emerging hot spots the next day.
This is perhaps the most straightforward in the “vibrato”. Some time ago, you can see a lot of piles of shivering sound: “We learn to call me together, 喵喵喵喵喵·········”, and most recently I heard the most: ” Come on! Brother!”
Maybe you will feel inexplicable, but in this era of information explosion, the next hot spot is hidden everywhere.
It’s because of the big news explosion that if your products or businesses don’t advertise, it’s easy to be overwhelmed by the waves of information.
Don’t want to be eliminated by the times? Creation Media helps you break through!
Gold plans to help you in multi-platform exposure, Google & Yahoo search, GDN (Google Display Network) & remarketing, Facebook advertising, Yahoo native advertising strong join, advertising information into the main online information platform, including news, fashion, movies, etc. With multiple version bits, it blends seamlessly with the content, and the eye-catching effect is remarkable!
Don’t be obscured again! You are also worth enjoying the unlimited business opportunities brought by high exposure!
Creation Media was invited by Google last week to go to Taiwan to participate in the Google Partners Summit 2018 (Greater China Partner Summit. The summit will last for two days. All the elites in the field are gathered here to learn how to use it more efficiently. The Google platform has had a lively discussion of the role of Google tools.
Simplify usage and optimize user experience. It has always been an aspect that Google is striving for. At the summit, Google also mentioned: a more simplified experience. A detailed description of the various aspects of the Google Marketing Platform (Google Marketing Platform). This is also the direction of Creation Media’s future efforts. Give full play to the advantages of all major platforms, make full use of relevant tools, and strive to provide each customer with the most professional and accurate network promotion program. Optimize the user experience.
In addition, the summit also mentioned that in the future, AI and ML will be fully integrated into our advertisements, in order to help customers get the best results in the simplest way and in the shortest time.
AI (Artificial Intelligence) and ML (Machine Learning) will be the future of the advertising industry. With the continuous deepening of the era of big data and the continuous development of the media, the choice of audiences is becoming wider and wider, and the needs of the audience are becoming more and more personalized. Companies should not only expand their voices, but also consider how to make the most of the advantages of social platforms, and how to build relationships with their audiences through social media.
And the marketing trend of artificial intelligence means a few points:
In the era of artificial intelligence, advertising will become an important business message. To satisfy the audience, not to dislike the advertisement or even to love the advertisement, is the direction that every advertiser needs to work hard.
The combination of work and rest has always been the style of Google’s work. In addition to sharing information and sharing sessions, Google also carefully prepared a grand dinner for the guests present. On the evening of the dinner, the guests were dressed up. Men wear formal suits and women wear elegant dresses. The dinner is dominated by red, and the bright red light reflects the dazzling brilliance through the crystal wine glass.
Accompanied by fine wines and fine food, the guests present had an unforgettable night. Thanks to Google for giving everyone the opportunity to interact and make progress in Taipei. We believe that under the guidance of Google, Creation Media will continue to grow and improve, providing customers with high-quality and comprehensive digital marketing solutions.
As Google Partners Summit 2018 says: We will be on the wind!
Find someone to share their own content, let people go to praise the post, as if it has become the standard for Facebook post. But over time, it will be discovered that such a mechanized way of spreading is simply a simple dissemination of content that is not of interest to the audience. Can not form hot spots, causing user discussion.
Have we ever thought about sending an article, and simply increase the number of po texts, instead of discussing the essence of the article, such a post is just a meaningless repetition. The number of brushes is not as good as the brush experience! Try to reduce the content of your own page, Use more time to come up with variousExperience give users, find the reason for punching/sharing, let They take the initiative to advertise for you, which may be more powerful than writing :Post.
For example, I saw a cute snack in a new style restaurant, so I took a photo and shared it on Facebook, Instagram, Snapchat or Twitter. When my friend sees the photos I share, I will know where to have these snacks. What I shared is not the Facebook Post of the restaurant, but for my friends, this po is more interesting and attractive than sharing the official content on the page. Or, sharing your official Post is mostly to meet social metrics, and users spontaneously share the experience that your company brings to them, and may be more capable of bringing business. User (consumer) spontaneous updates are our operations. The page is difficult to “simulate”.
Another example, when I went to eat snacks, one of the snack papers was “This is not a spring roll.” So when I searched on Facebook, I saw related poems, and there were friends who talked about this.
And this kind of content initiated by users to talk about your company or its products/services is mostly discussed by more than one person on your own page, and eventually it will reach Facebook’s so-called “valuable social interaction.” However, if you want to transform these discussions strategically and effectively, you probably can’t be completely unprepared. At least you have to set up a Facebook checkpoint and even link this punch to your page so that you can see the consumer’s punches from Page Insights and let you respond.
Although this is only a small change, it can be a new direction for Facebook Xiaobian to manage the page.
